Which payment methods can be accepted?

Card via Stripe, PayPal, bank transfer, and many others depending on your needs. I set up secure, compliant payment.

Can my existing store be migrated?

Yes: products, customers, orders and SEO redirects can be migrated from Shopify, PrestaShop or another WooCommerce, with a plan to preserve your search rankings.

Is WooCommerce secure for payments?

Payments go through certified providers (Stripe, PayPal): card data never passes through your site. I add HTTPS, updates and backups.

Will I be able to manage the store myself?

Yes, that's the whole point. I train you to manage the catalogue, orders and promotions, and I stay available for future changes.

Expertise

Freelance WooCommerce developer

WooCommerce store creation and optimisation

Want to sell online without giving up a commission on every order? I build your WooCommerce store on solid foundations, then hand you the keys to run it yourself.

Tell me about your project View services

Kylian Bellegarde, freelance WooCommerce developer in Martinique, working on the admin interface of an online store.

Custom store: catalogue, variations, payment, shipping.

A checkout flow optimised for conversion and mobile.

Performance, payment security and product SEO.

WooCommerce turns WordPress into a complete, self-sufficient online store. I build fast, secure stores that are easy to manage day to day: catalogue, payment, shipping, and a checkout flow designed to convert.

WooCommerce is the plugin that turns a WordPress site into a full-fledged online store. You start from a foundation you already know — the WordPress admin — and add a catalogue, a cart, a checkout flow, payments and shipping to it. Everything stays on your own hosting, under your control: no third-party platform setting the rules for you, no subscription that climbs as your revenue grows.

In practice, you can sell just about anything: physical products with stock and variations (size, colour, format), downloadable products, services, bookings, or even subscriptions with the right extensions. Each product page is a WordPress page you can optimise for search engines, with its copy, images, attributes and related products. You can also manage multiple VAT rates, cross-sells, grouped products and tiered pricing without switching tools.

On the management side, you get a clear dashboard: orders, statuses, customers, refunds, discount codes, sales reports. Transactional emails (order confirmation, shipping, invoice) go out automatically. My job is to wire all of this up cleanly and deliver you a store where adding a product or launching a promotion takes two minutes, not half a day.

WooCommerce is also modular by nature: you only load the building blocks you need and add the rest as you grow. Carrier integration, accounting sync, email marketing, customer reviews, a loyalty programme — each function is an extension you plug in at the right moment. And because everything sits on a database you own, your product and customer data is exportable: you're never locked into a proprietary format.

And because WooCommerce builds on WordPress, you keep your store and your editorial content in the same place: pages, blog, landing pages and product pages live together under a single domain, which is invaluable for SEO and for brand consistency. A blog post can link to a product page, a guide can feed your keywords, and the whole thing works for your search ranking instead of living in two separate silos.

WooCommerce hits the mark for small businesses, artisans, creators and shops that want a real store without paying a percentage on every sale. If you're starting out with a few dozen products and plan to scale up gradually, it's an affordable and scalable foundation: you pay for your hosting and your payment provider's fees, and that's it.

It's also the right move when you currently sell on a marketplace — Etsy, Amazon, Vinted, a local marketplace — and you finally want to build your own storefront. On those platforms, you rent visibility and give up a commission on every order, without ever truly owning your customer relationship. A WooCommerce store gives you back your catalogue, your customer list and your margin: the marketplace can remain an acquisition channel, but your home base is your own site.

It's an excellent choice too when you already have content or an existing WordPress site. Rather than starting over on another platform, we graft the store onto what you already have, preserving your search ranking and your habits. For a catalogue ranging from a handful of products to several hundred, WooCommerce holds up very well with decent hosting and a carefully built store.

I'm honest about the limits: if you're aiming for a very large number of SKUs, heavy logistics flows or an entire team working in the back office all day long, a solution like Shopify or a custom e-commerce stack may become more relevant. On that kind of project, I'll tell you straight during scoping rather than selling you WooCommerce at any cost.

For a business in Martinique or the Caribbean that wants to sell locally and beyond, WooCommerce ticks a lot of boxes: independence, controlled costs, secure payments and a site that can rank properly on your industry and geographic keywords. You can fine-tune your shipping zones for the islands, offer in-store pickup and adapt your shipping fees to your real fulfilment situation, without bending to the rigid model of a platform designed elsewhere.

We always start with e-commerce scoping: your catalogue, your variations, your payment and shipping methods, your VAT rules and the buying journey you want your customers to experience. This is the stage that prevents nasty surprises and shapes everything that follows. It's far better to clarify shipping zones and shipping fees now than after launch.

On the technical side, I don't just stack up extensions. I pick a suitable theme or customise it so the checkout flow is smooth, readable on mobile and fast. The product, cart and checkout pages are the most strategic in your store: that's where conversion happens, so that's where I spend the most time getting the details right.

On mobile in particular, every friction costs you: a poorly thought-out form field, a button that's too small, one step too many, and the buyer abandons their cart. I build a short, clear journey, with visible calls to action, a readable order summary and a checkout completed in just a few taps. Most of your visitors will arrive from a phone: the store is designed for them first, not adapted afterwards.

Payments are connected to certified providers like Stripe or PayPal: banking details never pass through your site, which hugely simplifies security and compliance. I add HTTPS, backups, updates, and I test the entire journey end to end — from adding to cart all the way to the confirmation email — before anything goes live.

I also handle the legal framework of a serious store: terms and conditions of sale, mandatory legal notices, a cookie consent banner and GDPR information pages, clean VAT and invoice configuration. These are points that are easily forgotten and that cost dearly in the event of an audit or dispute; I build them in from the start rather than scrambling to add them later.

Finally, I train you. You leave knowing how to manage your catalogue, process your orders and create your promotions on your own, with support after launch for questions and future changes. The goal isn't to make you dependent on me, but to make you self-sufficient with your store.

Many of my WooCommerce engagements are migrations. You're on Shopify, PrestaShop, another WooCommerce installation or an ageing site, and you want to switch without losing what you've built. We can transfer products, customers and order history, and above all set up the redirects needed to preserve your search ranking. A poorly handled migration tanks your traffic: the SEO plan is therefore part of the work, not an optional extra.

Performance is the other major topic for a WooCommerce store. Sometimes labelled heavy, WooCommerce becomes fast when it's properly configured: hosting that's up to the task, caching suited to e-commerce, compressed images, a well-maintained database and extensions kept under control. A slow store drives buyers away and weighs on your SEO; I aim for green Core Web Vitals on the pages that matter. The subtlety with a store is that the cart and account pages must not be cached blindly: I tune the cache so it speeds up the catalogue without breaking the checkout flow.

If your store already exists but is sluggish, piling up plugins or dragging along security issues, I can step in with an audit and then optimisation: cleanup, PHP upgrade, lightening the theme, restoring performance and search ranking. It's often the most cost-effective way to revive a store without rebuilding everything.

An online store isn't a project you ship and forget: it's a tool that runs every day and takes in money. WooCommerce, extension and WordPress updates need to be followed, backups verified, security kept current. I can take care of this maintenance over the long term, or hand you a clear procedure if you'd rather manage it yourself: the key is that your store stays fast, safe and reliable long after launch.

The advantages

No commission on your sales: you pay for hosting and payment fees, nothing more.
Real day-to-day independence: catalogue, orders and promotions are managed from the WordPress admin you already know.
Store and editorial content in one place, under a single domain, with product pages you can optimise for SEO.
Secure payments via Stripe or PayPal: banking details never pass through your site.
A huge extension ecosystem to grow the store: subscriptions, B2B, multilingual, advanced shipping.
Migration possible from Shopify, PrestaShop or another store, with a plan to preserve search ranking.

Limitations to be aware of

WooCommerce can become heavy on very large catalogues: it needs suitable hosting and a carefully tuned configuration to stay fast.
Reliability depends on the extensions: too many plugins, or poorly maintained ones, and the store becomes fragile. Restraint is essential.
It's a store you host and maintain yourself: updates, backups and security require a minimum of upkeep (which I can take care of).
For very heavy logistics volumes or a large team in the back office all day long, a dedicated solution like Shopify may be a better fit.

WooCommerce isn't the answer to everything. Here, straight up, is when it's the right choice and when I'd point you towards Shopify or a custom stack instead.

Choose WooCommerce if…

You want to avoid any commission on your sales and keep control of your store.
You already have a WordPress site or content, and you want to graft the store onto it without starting over.
Your catalogue ranges from a few products to several hundred, with a need to scale gradually.
You want to bring store, blog and pages together under a single domain, consistent for SEO.
You care about managing your own catalogue and promotions, in a familiar interface.

Prefer something else if…

You handle a very large number of SKUs with heavy logistics: Shopify or a custom build cope better.
You want zero technical maintenance and accept a subscription plus a commission: Shopify manages the infrastructure for you.
Several people work in the back office all day long and need a tool designed for that.
Your business needs are so specific that a custom e-commerce application (Laravel) would be a better fit.
You have neither the time nor the desire to manage hosting, updates and backups, even when delegated.