Showcase site · Consulting & HR
Elianza Conseil: a Symfony showcase site that positions an organizational performance consulting firm and automates the way prospects get in touch.
Elianza Conseil is a consulting firm that helps organizations, particularly in the healthcare and medico-social sector, improve their performance and workplace well-being. The goal was to translate a people-centered positioning ("from human alliance to organizational performance") into a site that is clear, credible and built to drive B2B contact.
I designed the site from scratch with Symfony to deliver a clean structure, a simple back office and the ability to grow the content over time without relying on a heavy CMS. The architecture is built around 3 core services (organizational audit, consulting, coaching) and a topical blog.
Particular care went into appointment booking: each service comes with a qualified contact link (with the appointment type pre-filled), so the firm receives requests already segmented by need.
The visual identity combines a performance-driven green with a structuring midnight blue, a preloader that animates letter by letter to mark the arrival, and AOS-animated sections that guide the eye without distracting.
Work delivered
- Complete Symfony architecture: routes, controllers, secured forms (CSRF).
- 3 dedicated service pages with qualified appointment-booking CTAs.
- Category-based blog (Leadership, Management) and an expandable FAQ.
- Preloader animated letter by letter (brand signature).
- Versioned assets and browser caching for a strong sense of speed.
The challenge
The site had to lend credibility to a premium HR positioning, organize 3 closely related services, and convert busy executives into qualified appointment requests.
The solution
- Clear content structure: 1 page per service with benefits, deliverables and dedicated CTAs.
- Conditional appointment booking: the contact URL pre-fills the chosen service for a smoother experience.
- Blog segmented by category to support SEO and build the firm's authority over time.
- AOS animations and a preloader to set a premium tone without weighing down the experience.
The results
- Clear positioning right from the homepage, with no ambiguity about the expertise on offer.
- A more qualified contact journey: the firm receives requests already segmented by service.
- A durable technical foundation, easy to extend (new services, new articles).
- A premium image consistent with a target audience of demanding executives and HR directors.
3 structured services
Organizational audit, consulting and coaching: each offer has its own dedicated page with benefits, deliverables and an appointment CTA.
Qualified appointment booking
The contact CTAs automatically pass on the selected service, so the firm receives requests already segmented.
Category-based blog
An editorial blog segmented by topic (Leadership, Management) supports the SEO strategy and establishes the firm's authority in its core areas.
Expandable FAQ
Executives' frequently asked questions are gathered into an interactive FAQ to address objections and smooth out the journey.
Animated preloader
A preloader that animates the name "ELIANZA" letter by letter creates an instantly recognizable brand signature.
Security and performance
CSRF, versioned assets, caching, technical SEO: the foundation stays clean to perform over the long term.
Desktop version
Tablet version
Mobile version
Elianza Conseil shows how a B2B firm can turn an expert message into a clear journey, with qualified contact and a clean technical foundation. You can open the site to judge the result for yourself, or continue with other projects from the portfolio.
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